What is Local Business Listing?
Local Business Factors
What information do you need for local business listing?
Business Name:-The business name states how people will recognize you and your brand when they are looking for you.
if you are looking to set your business name
Here are some important factor that you should have to keep remember while you are setting your title
1. Your title should reflect your business’s real-world title. Like "Suresh's Pizza Delivery”. That title should be accepted and but if you put title like this "Vicky’s Pizza Best Delivery" that should not acceptable.
2. In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
3. Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
Address:-If some one finds your business on internet and wants your service then it should be clear that you business address should be quite clear.
Phone no.-This is most important thing that is a simple example of a local citation is when an on-line yellow pages style directory site lists your business name, address, and phone number only.
the picture shows why you need NAP Necessary
Why you need NAP
1) They expand your site visibility
This helps you by giving your business listing better visibility and content and helps your page stand out in the search results.2) The provide inbound links
How SEO and local business listing are are associated with each other?- Google Places
- Google+
- Google Webmaster Tools
Google considers its own factors as the most important:
- qty of +1-es on Google+ Business Page
- qty of +1-es on URL
- number of reviews on Google
- number of citations
- rating score in Google+
2. Yahoo Local: Yahoo is also another important search engine tool which is widely used throughout the world. The local search results of Yahoo are available at http://local.yahoo.com. Local listings are available for free; however listing enhancements may cost you $9.95/month. You can submit your local listing
Here: http://listings.local.yahoo.com/ but before that you should have a Yahoo account.3. Yelp: Yelp is an on-line city guide made up of user-generated reviews. Yelp has a large user community, which is independent from popular search engines. Hence, Using a Yelp Business account, you can gain free insight into who's checking out the page. Users can track how well the page is doing by paying attention to the users.4. Local.com: Local.com is a search engine that lists local US businesses and currently is home to millions of business listings. You can claim your business listing if it already exists on the local.com database or create an entirely new listing for free.5.Hot Frog: Hot Frog is a nice simple local business listing site, active in several countries around the world, including the UK and Australia.
Some Tips for Rank Higher in Google Local Map
- Add & verify your business location are correct on Google Maps
- Build a strong Social Media Google+ strategy
- Add Google +1 button on your website
- Build a Google Local review strategy
- Build citations on high quality local citation sources relevant for your industry and location
- Build a content strategy by including a content structure – optimized for your industry and targeted locations
For increasing your site visibility to your local area you have to Work consistently on improving your listing. For this you can incorporate new content, innovative photographs or anything interesting and new that will attract your target audience. Greater number of citation will probably rank higher than business with less citation.
You can encourage your customers to give their reviews and opinion about your product or services this will enable to increase the credibility of your business among new shoppers. This is most important if you are a new company, trying to expand your business.
And one important thing Always Be careful about explicitly asking for testimonials, review or paying for testimonials. This is generally against the terms of service of the various sites and can cause them to remove testimonials that don’t seem “natural”.
What is Local Business Listing?
It means that promote your business among the local area audience etc that shows the physical location of a company or business name on a map with all the relevant information namely the websites, contact numbers, services offered etc. . It is very important for business owners. Hence you need to optimize your business in many search engine various different kinds of local search engines or sites. The top most search engine also provides the facility of free local listing these are Google, Yahoo or Bing. There are a lot of website which provides the facility of add your business. they are very high Page rank websites. So better you’re ranking more business client you get.
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| Local Business Factors |
What information do you need for local business listing?
According to NAP (N stands for Business name, A stands for Address and P stands for Phone no).these are the most basic information required for business listing. For an effective local listing you have to require Keyword, Business URL, an Email ID, Business establish year, relevant category, working hours etc. so it is important that all pieces involved are correctly interconnected.
Business Name:-The business name states how people will recognize you and your brand when they are looking for you.
if you are looking to set your business name
Here are some important factor that you should have to keep remember while you are setting your title
1. Your title should reflect your business’s real-world title. Like "Suresh's Pizza Delivery”. That title should be accepted and but if you put title like this "Vicky’s Pizza Best Delivery" that should not acceptable.
2. In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
3. Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
Address:-If some one finds your business on internet and wants your service then it should be clear that you business address should be quite clear.
Phone no.-This is most important thing that is a simple example of a local citation is when an on-line yellow pages style directory site lists your business name, address, and phone number only.
the picture shows why you need NAP Necessary
|
| Why you need NAP |
1) They expand your site visibility
Setting up new business listings gives you better visibility on-line or After claiming an existing listing you can add business-specific details to the listing, insert pictures and videos, working hours, relevant categories, and even choose available features like coupons and map tags.
This helps you by giving your business listing better visibility and content and helps your page stand out in the search results.
This helps you by giving your business listing better visibility and content and helps your page stand out in the search results.
2) The provide inbound links
There are so many local business directories that allows website owners to add a link to their website. With the help of this link, you can improve ranking of your search keyword as back links are used by search engines to determine the authority of your website.
3) They increase website traffic
By being a part of a local business directory and having a complete profile, you have the a chance to improve rank when people search for your business or category. When someone searches for your business niche and location with a keyword, your profile page is display and you might be on top of the search results. This in turn, helps your business to increase traffic to your website.
How SEO and local business listing are are associated with each other?
Search engine optimization or SEO has great relevance with local business listings .SEO basically means optimizing the website for better ranking on search engines and the goal is to get on-line visitors and find the potential customers. On the Other Site Local SEO means that you focus on getting local customers to visit your site or call you from phone.
1. Google Places: A Google local listing has become all the more imperative as Google features the localized results much before the organic listing does. If your business physical address enterprise has multiple locations then you must make use of numerous Google Places Business listings. Google also has provided the facility to improve your business with his tools. You can submit your business and Share your business in three ways.
- Google Places
- Google+
- Google Webmaster Tools
Google considers its own factors as the most important:
- qty of +1-es on Google+ Business Page
- qty of +1-es on URL
- number of reviews on Google
- number of citations
- rating score in Google+
2. Yahoo Local: Yahoo is also another important search engine tool which is widely used throughout the world. The local search results of Yahoo are available at http://local.yahoo.com. Local listings are available for free; however listing enhancements may cost you $9.95/month. You can submit your local listing
Here: http://listings.local.yahoo.com/ but before that you should have a Yahoo account.
Here: http://listings.local.yahoo.com/ but before that you should have a Yahoo account.
3. Yelp: Yelp is an on-line city guide made up of user-generated reviews. Yelp has a large user community, which is independent from popular search engines. Hence, Using a Yelp Business account, you can gain free insight into who's checking out the page. Users can track how well the page is doing by paying attention to the users.
4. Local.com: Local.com is a search engine that lists local US businesses and currently is home to millions of business listings. You can claim your business listing if it already exists on the local.com database or create an entirely new listing for free.
5.Hot Frog: Hot Frog is a nice simple local business listing site, active in several countries around the world, including the UK and Australia.
Some Tips for Rank Higher in Google Local Map
- Add & verify your business location are correct on Google Maps
- Build a strong Social Media Google+ strategy
- Add Google +1 button on your website
- Build a Google Local review strategy
- Build citations on high quality local citation sources relevant for your industry and location
- Build a content strategy by including a content structure – optimized for your industry and targeted locations
For increasing your site visibility to your local area you have to Work consistently on improving your listing. For this you can incorporate new content, innovative photographs or anything interesting and new that will attract your target audience. Greater number of citation will probably rank higher than business with less citation.
You can encourage your customers to give their reviews and opinion about your product or services this will enable to increase the credibility of your business among new shoppers. This is most important if you are a new company, trying to expand your business.
And one important thing Always Be careful about explicitly asking for testimonials, review or paying for testimonials. This is generally against the terms of service of the various sites and can cause them to remove testimonials that don’t seem “natural”.
You can encourage your customers to give their reviews and opinion about your product or services this will enable to increase the credibility of your business among new shoppers. This is most important if you are a new company, trying to expand your business.
And one important thing Always Be careful about explicitly asking for testimonials, review or paying for testimonials. This is generally against the terms of service of the various sites and can cause them to remove testimonials that don’t seem “natural”.
